The 7 Most Common Marketing Mistakes to Avoid in Your Product-Based Business in 2021

The 7 Most Common Marketing Mistakes to Avoid in Your Product-Based Business in 2021

by Trudi Roach

When it comes to marketing your products, it’s essential to have a solid understanding of your audience, clarity on the message you want to deliver, know the promotional offer you’re willing to make, and the best timing for your marketing campaign.

Too often new creative & fashion entrepreneurs, make costly mistakes that result in lack luster performance of their marketing campaigns.

You can avoid common marketing mistakes with strategic planning, attention to the details, and ongoing evaluation as results come in.

Whether you’re considering a traditional marketing campaign, a digital marketing campaign, or even something experimental, here are the 7 most common marketing mistakes you might be making in your business and what to do to avoid them.

MISTAKE #1 AVOIDABLE MARKETING MISTAKES SMALL BUSINESS OWNERS MAKE : Timing

You may have a great list, a fantastic product, and even a well-designed marketing plan, but if your timing is off, your results will also be off.

As an experienced fashion merchandiser, I've seen some very expensive marketing campaigns that were compelling but failed to produce results.

This was because the campaign reached customers at a time when they were not interested in buying the product. For example, trying to sell puffer jacket in May just isn't good timing.

MISTAKE #2 AVOIDABLE MARKETING MISTAKES SMALL BUSINESS OWNERS MAKE:

Failure to Test Your Headline(s)

As the first thing your customer usually reads, the headline is essential for luring your prospective buyer into the message, your offer, and the action you want them to take.

Regardless of the medium, you should test your headlines (or subject lines) by running split tests and evaluating responses.

This ensures that your marketing message attracts the largest number of prospective buyers.

MISTAKE #3 AVOIDABLE MARKETING MISTAKES SMALL BUSINESS OWNERS MAKE:

Failure to Test Your Offer

In direct marketing, your offer is correlated to 40% of your response.

If you have the right offer, people respond. There are other factors to consider as well, but providing a compelling offer is the difference between success and poor sales results.

Offers can range from discounts to more time based CTA's like “hurry while supplies last”, but the connection remains.

Test your offers if you want the best results.

MISTAKE #4 AVOIDABLE MARKETING MISTAKES SMALL BUSINESS OWNERS MAKE:

Not having a Good List

Having the best offer and amazing design is not enough. For many types of marketing campaigns, success is directly tied to having a targeted email list.

The key here is not to be penny wise and pound foolish. If you’re wondering where to invest your marketing dollars, spend them on developing a good in-house list (names you acquire on your own) or by renting/purchasing a well segmented marketing list.

With today’s sophisticated list generation tools, you can acquire segmented lists based on demographics, psychographics, buying behavior, and many other characteristics.

MISTAKE #5 AVOIDABLE MARKETING MISTAKES SMALL BUSINESS OWNERS MAKE: Relying on a Single Communication

On average, consumers are hit with over 2,000 marketing messages every day. In fact, recent studies have indicated that consumers need to see your marketing message an average of 12 times before they take notice.

If there is any truth to the claim in part or in whole, it means that you must communicate to potential customers on a regular basis.

Running a single ad or sending a single email cannot deliver the results you’re looking.

Determine the media channels your customers use to gather information and develop an ongoing campaign that works within your budget

MISTAKE #6 AVOIDABLE MARKETING MISTAKES SMALL BUSINESS OWNERS MAKE: Not Measuring Campaign Effectiveness

Over time, your business is going to do a lot of marketing.

Even as a small business or start-up wondering how you’re going to communicate to a prospective audience, you’re going to eventually have some type of communication.

Regardless of your marketing campaign size or expense, you want to track your results. This can be done with a simple spreadsheet or a multi-million-dollar CRM system.

The bottom line is you need to record what works and what doesn’t so that you can improve your results in the future.

MISTAKE #7 AVOIDABLE MARKETING MISTAKES SMALL BUSINESS OWNERS MAKE: Failure to Continue the Dialogue

Even large companies can fail to nurture their customers on an ongoing basis. Often, customers only hear from the seller when it’s time to buy again.

If you have an established customer base, chances are you’ve worked hard to acquire them.

Spending some of your marketing budget (or energy if you’re a solopreneur), to nurture and retain your audience and customer base when you’re not selling to them is key to your long-term brand success.

Be sure to open a dialogue with customers, solicit their feedback, and communicate with them regularly. This will help to build your business over the long-term

Conclusion:

There you have it, 7 marketing mistakes product-based businesses make and how to avoid them.

If you’re new to marketing, have experience as a marketing professional, or want to improve your current marketing results, be sure to learn from the mistakes of others.

To be successful, work towards improving your marketing effectiveness. Avoid the 7 most common marketing mistakes, and you’re on your way to achieving real sales success.

Do you need more than 7 marketing tips? Got questions or want a little guidance?

I have an invitation for those of you who are ready to step out of the overwhelm and get into action, so you can:

· Grow the business you’ve dreamed of

· Have more financial freedom

· Get your unique product out into the world

Today I’m inviting you to apply for a FREE Strategy Call so you can discover:

· The business program you need to successfully grow your unique fashion brand

· How the right support will take you from launch to consistent sales (and beyond)

· How to make every product and sale profitable right from the start

It’s time to finally get the support you need and the results you deserve for your business.

Book your FREE Strategy Call now.

Hope to hear from you soon!

Trudi

P.S. If you have no idea what I'm talking about, FashionVIP details are over here.

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PS: If you're a new creative entrepreneur and just getting started, no problem. Go ahead and grab my FREE 6-PAGE GUIDE to Launch and Grow Your Fashion Brand training 👉 HERE

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