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Online Business Reset for Fashion Brands| 2023 Finish Strong
How to get ready for the New Year 2024
How do you get ready for the New Year if you’re an apparel brand?
In today’s post I’m sharing how to reset your online business for fashion brands so you can finish 2023 strong.
I've curated a list of 20 actionable steps specifically crafted for clothing brand owners like you.
These suggestions are designed to be effortlessly integrated into your routine, so you have ample time for holiday traditions like watching Christmas movies and indulging in festive baking.
And, of course, you don’t have to do all 20 things... I wanted to create a list so that you can start by picking and choosing what feels good to you right now and leave what doesn’t.
How to Successfully Reset Your Online Fashion Business for a Strong Finish in 2023
CONNECTION & COLLABORATION
The first thing you do is focus on nurturing your audience. It’s crucial as it fosters understanding, trust, and loyalty. It transforms a passive audience into an engaged community, creating a dynamic exchange of ideas. Ultimately, it forges lasting relationships and drives success.
1. Reach out to past customers to wish them a Happy Holidays (& a happy new year)!
2. Reach out to 5 like-minded business owners you'd like to collaborate with in the new year
3. Send a survey to your audience to see what products and promotions they enjoyed most from you this year & what they'd like to see in the New Year
4. Reach out to past customers and clients for testimonials
ORGANISATION
Ready to streamline operations, boost productivity, and reduce stress.
Want to enhance efficiency, enable quick decision-making, and improve time management, fostering a more focused work environment?
5. Make sure your branding is cohesive and access all your social channels
6. Remove inactive subscribers from your email list
7. Review your subscriptions and cancel any you don't use
8. Do a digital clutter. Organize your desktop and download folder
9. Add Fresh testimonials to your website
PLAN FOR PROFIT
Let’s look at some ways you can plan for profit. Want to optimize your resources, identify growth opportunities, and minimize risks? Ready for a roadmap for financial success, aligning your efforts with goals and enhancing overall business growth?
10. Audit your product suite. Make a note of products to retire and your best-sellers
11. Re-evaluate your pricing - do they reflect your value proposition?
12. Not sure about Pricing…watch this video!
13. Update your email welcome & nurture sequence.
14. Survey past customers & clients to see how you can improve your products
15. Send an email to your list letting them know what they can expect from you in 2024.
PLANNING
Ready for more clarity, direction, and focus in the year ahead. Want to minimize uncertainty, align with your goals, and boost decision-making?
A well-thought-out plan enhances organization, productivity, and overall success.
16. Conduct an end-of-year review
17. Set your goals for 2024 (both personal & business)
Unfortunately, planning doesn't always seem simple. So what's the fix? Doors to The Sales Boosting Plan will be open for just a few days for new students in January. Learn how to set realistic business goals to help your brand thrive and how to achieve them! Stay organized, focused, and on track.
18. Put any promotional dates for 2024 in your calendar (e.g. holiday sales, launch dates, product bundles)
19. Create your sales & marketing plan for 2024
& FINALLY...
20. Relax & give yourself a huge pat on the back for how far you've come this year
Ok, that’s how to Reset your Online Business so you can Finish 2023 Strong.
ps- Here's the secret to identify your target customers so you can grow your audience, and make more sales and revenue.
WORK WITH ME 👇🏼
ABOUT THE AUTHOR
Trudi Roach specializes in helping small and emerging fashion and accessory brands scale successfully - even without any prior business or fashion industry experience.
A former fashion executive and merchandiser (aka the real Business of Fashion) she led product development for multi-million-dollar fashion brands, crafting a strategy with the Marketing, Sales, and Finance teams. Trudi learned how to run a business, from top to bottom the hard way, through hands-on experience creating products, working with vendors, and launching products, from test quantities to million-dollar programs … every month!
As a fashion brand consultant, Trudi can help you get there too.
