Merchandising Mindset: The Business of Fashion for Creative Entrepreneurs

Merchandising Mindset: The Business of Fashion for Creative Entrepreneurs

Last month, I was on a call with one of my clients, chatting about pricing her⁠ product.⁠ She wanted to charge $49 for the new item.

Don’t get me wrong, this was a price she’d spent a lot of time thinking about, it felt like a fair price and one that would appeal to her customers.

But that price didn’t come close to covering materials, manufacturing costs, and freight. Not to mention development time, and effort. And it was well below the competitor's pricing in her niche!

I suggested that she could consider charging at least $99.

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She paused then responded, "I don't think my customers can afford that.” 😩 ⠀⁠

⁠Even if that means she takes a lower profit margin or barely covers her costs.⁠

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For most people building a successful business has little to do with capability and everything to do with mindset and limiting beliefs that block your success.⁠

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Undercharging for your products diminishes your brand and attracts the wrong customers. ⁠Customers who don’t value what you’ve created and ultimately don’t want to pay full price.

Big brands can offer sales, coupons, discounts, and closeouts and offset discounting with huge sales volumes.

But that won’t work for a brand like yours!

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Your product and expertise are valuable. ⁠You deserve to be compensated appropriately for them. But you might have to make a few shifts!

I help clients build their Merchandising Mindset! Once you adopt a Merchandising Mindset, it’s easy to:

➜ PRICE your items so that you make a profit on EVERY single sale

➜ Consistently LAUNCH new products your customers are waiting to BUY

➜ your products at REGULAR price ⠀

I’ve applied these same strategies to products for global brands as a New York fashion executive. I’m determined to teach more of us the skills that keep us thriving in any economy.

I’m ready to share my advanced Merchandising blueprint and guide you through the process. 🙌🏾🏆 If you're feeling stuck because what you're doing with your product isn't working to grow your sales, I can help!

Book a free Strategy Call HERE

Trudi