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How to Get First 100 Online Orders for Your Clothing Brand
Use this EXACT clothing brand marketing strategy to get your first 100 online orders from people you don't know!
Ready to make your first 100 sales?
Or maybe you've already made your first 100 and you're looking to make your next 100, 500, or more.
You're probably already selling to friends and family or friends of friends, but how do you reach a wider audience?
I'm going to share the five things you need to get in position so that you can start increasing your sales and doing just that. And be sure to stick around till the end.
Plus, I'll share an additional bonus tip to help you accelerate these results.
Get More Online Sales For Your Clothing Brand - How to Get First 100 Clothing Sales Online!
So let's get started.
Tip Number One Get Tour First 100 Sales for Your Clothing Brand – Your Website
Tip number one sounds simple, but so many people miss this first foundational step.
Please get your products up on your own website. This is going to be the one place where you control the content and what is listed and promoted. It becomes a destination for your customers.
You can tell your complete brand story and nobody owns the algorithm. So even if you have an Etsy shop, which I love Etsy, there are so many other affordable, easy plug-and-play ways to create your own website, whether that's Shopify, Squarespace, Wix, whichever one, and you can connect that easily to your Etsy shop or wherever else you're selling.
But make sure you have a website that is your own, where you can manage the narrative around your brand and your business.
Tip Number Two: Get Tour First 100 Sales for Your Clothing Brand – Keep It Simple
When you're developing your website, or even if you've got a website up, make sure that everything is clean simple, and easy to navigate.
You want to have clear navigation buttons, telling the customer where to shop, what categories you have, and where to go next as soon as they land on your website, whether that's to scroll down the page or to go to your About Page. Just make it very, very clear.
And you don't want to hide any product options on your website. I don't love the dropdown menus. I like to be able to go to a very clear product page and then scroll products from there.
But depending on your products and your categories, just keeping in mind clean fonts, beautiful white backgrounds for your, product shots, and anything you can do to create a clear clear experience is going to benefit you and your customers.
Tip Number Three: Get Tour First 100 Sales for Your Clothing Brand – Gather Social Proof
Get some social proof for your business and for your products. So this involves testimonials, customer feedback, and any information or feedback that your customers have given you permission to share with your further audience.
Having your product validated out there in the market by genuine customers, buyers,
People who have tried your product are hugely valuable. And don't underestimate the testimonials that you can get from those early, early sales. if you have valid customers who are among your friends and family, it's absolutely fine to go to them first and ask for their feedback.
Make sure to validate your product with customer testimonials and put those testimonials everywhere. Don't just let them sit below the product.
You can create a custom customer testimonial page. You can use those testimonials in your social media and your email marketing.
Once you've gathered those testimonials, be sure to use them. And I always recommend when I work with clients that they start to keep a file.
When those testimonials come in, they're going into a testimonial bank. And then every month or a biweekly basis, you have a process in your business where you start to share those testimonials.
Tip Number Four: Get Tour First 100 Sales for Your Clothing Brand - Share value
Tip number four is all about sharing value in everything that you do. Every piece of content, every email that you send out every post to your audience needs to be focused on value.
I know we want to focus on creating sales and generating revenue, but it's so valuable and important to speak to your customers and share with them what's important and valuable about your product to share tips with them, to show them some solutions that they can find with your product.
And yes, if it's fashion and accessories, these products do solve problems for your customers too.
Customers want to look good, they want to show up. Maybe there's special occasion wear, um, or even just special event or dress up opportunities. Maybe there are down opportunities you make your customer feel relaxed and comfortable. So much value can be found within your products, product descriptions product stories, and your brand story.
Focus on sharing kind of all, I call it, all the goodies that are there within your brand and your product first to lead with that.
You're going to create that connection with your audience and you will convert those viewers into your customers.
It may take a little bit of time, but the more connection you build the faster that conversion will be.
Tip Number Five: Get Tour First 100 Sales for Your Clothing Brand – Build Your List
Tip number five is all about getting customers onto your email list, and into your database. It's far easier to market remarket to your audience than it is to continually market to a cold audience, so people that aren't really in your sphere.
Get people on your list into your database and you'll be able to build an even stronger connection with them on a timeline that works for you.
If you want to send emails and reach your audience on Fridays because you think that's the perfect time, or you have a little bit of proof or evidence that that's a good time to connect with them, then you get to build campaigns around your timeline.
It's a great way to offer special deals and promotions, just to your exclusive audience. You can also prompt, uh, people out there in the wider sphere and social media to get on your list because you do have these special offers and bonuses just for your subscribers.
There are lots of different ways to nudge people onto your list and also to sell directly to them once they're signed up. Again, it's all about getting customers to take that first small action before you ask them for the larger sale.
CONCLUSION
It's summary time before I get to that bonus tip that I mentioned in the beginning.
So how do you get your first 100 sales or your next 100 sales in your clothing brand?
#1 - Get your product up on your own dedicated website. That's your platform.
#2 - Keep it simple. Clean navigation, easy to shop, make it really, simple for your customer to purchase from you.
#3 - Build some social proof. Get those testimonials.
#4 - Lead with value in all of your content, social, email, and everything that is potential customer-facing. Lead with value first and the sales will follow.
#5 - Build your database. Get customers onto your list.
I mentioned at the beginning that I had a bonus tip to help you accelerate some of these results.
I want to share more about how to accelerate your results with compelling testimonials.
There are several ways that you can do this. Actually, there are many ways to do this, but I'm just going to mention several of them here. And this is important even if you don't have a huge amount of sales.
You might not be at the hundred sale mark yet, but if you have any sales, even if you've donated product or given product away and those are freebies, you have people who are potentially unpaid customers who have used your product who are willing to go on the record, have their first name quoted to give you some feedback and a testimonial about their honest evaluation and response to the product, then it's great to do.
What I like to suggest is that you have a standard set of questions that are quite specific about the feedback you're interested in getting.
So if you're a clothing brand, that might be about fabric quality, fit, use or function, versatility, size, um, ease of wash and wear, just as an example.
Create a standard list so it's easy for you and also easy for your customers when you go out and ask for that feedback. I'll use another example.
If you're a jewelry brand, it might be you, your questions might be around styling versatility, um, also might be adjustability. Um, and anything else that you can think of, and putting together a questionnaire that you can use and that you can go out and use with all your customers that have shopped before to start to build those testimonials.
You can also use widgets on your website and you can also use, um, polls out on social media and you can, if you have even a small email list, you can survey your list and ask the list those same questions I just mentioned or similar questions.
You can ask your customers individually one-on-one to share their feedback on the product with you and if you do it on a Google Doc or you could do it sort of with an anonymous or DM response or some kind of response where they don't necessarily have to have their name quoted if they're not comfortable with that.
Think of a very consistent way that you always have something prepared so you can go out and consistently gather testimonial feedback from your customers.
The best testimonials are the ones that talk about the specific results or benefits that your customer has experienced.
So don't be shy about asking for specifics when it comes to asking for testimonials.
Okay, that's it. Those are my five tips to help you get your first or next 100 sales.
If you like this content, don't forget to like and subscribe to the channel, and let me know in the comments what works for you.
Until next time,
Trudi
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ABOUT THE AUTHOR
Trudi Roach specializes in helping small and emerging fashion and accessory brands scale successfully - even without any prior business or fashion industry experience.
A former fashion executive and merchandiser (aka the real Business of Fashion) she led product development for multi-million-dollar fashion brands, crafting a strategy with the Marketing, Sales, and Finance teams. Trudi learned how to run a business, from top to bottom the hard way, through hands-on experience creating products, working with vendors, and launching products, from test quantities to million-dollar programs … every month!
As a fashion brand consultant, Trudi can help you get there too.
