How to determine if people will buy your fashion product or not

How to determine if people will buy your fashion product or not here

by Trudi Roach

In the corporate fashion world, big brands adhere to strict seasonal development calendars. This means that any one style is conceptualized, developed, sampled, costed and eventually ordered over the course of many, many months.

Teams of merchandisers, sales managers and store buyers plan out exactly when styles will hit the store selling floor or website. How long each style will be at full price, then on sale, get a second markdown, and finally go on clearance is all carefully mapped out.

That’s how the big brands do it.

They know exactly how to position their product to create sales and revenue!

Big brands can move through product this way because they have a giant marketing and sales engine in place to create demand, create sales and create space for new inventory.

Your brand is probably a bit different!!!

Maybe there’s no buying team strategizing product, and YOU are the marketing team?

Perhaps you don’t want to discount your amazing pieces!

After 20+ years in the fashion business, I can confidently say that there’s a better way to build a business that’s fulfilling, profitable, and sustainable without a giant team.

Or the crazy discounts. 👏

Whether you’re a beginner selling a single fashion style... or you’ve launched a complete collection before and want a proven roadmap for better results... you'll want to Book a Free Product Positioning Assessment with me!

Having the right product positioning is the difference between people buying or not.

Find out what it takes to generate consistent sales.

Spend 30 minutes with me and I’ll show you how to get the freedom you desire while still running a successful fashion business - with actionable steps and none of the fluff.

All you have to do?

Head 👉 HERE to book your call.

I can't wait to chat with you!

Trudi

PS: This is all I can think about...how to help you create your own brands marketing and sales engine.